Work Experience
Digital Marketing Leader
Almeswak Clinics · 3 Brands · 66 Branches
Aug 2025 – Present
- Leading performance campaigns for 3 dental brands (Almeswak Clinics, Royal Clinics, Buraydah Dental) across 66 branches
- Improved CPL by 10x — from SAR 438 to SAR 43 — while growing monthly leads +1,680% (1,354 → 24,102 leads)
- Managing SAR 12.3M ad spend across Snapchat, TikTok, Google & Instagram
- Built full attribution stack: UTM architecture + Enhanced Conversions + Make.com → Google Sheets automation
Digital Marketing Supervisor
Al Othaim Markets · Saudi Arabia's Leading Hypermarket Chain
Aug 2024 – Aug 2025
- Owned SAR 6M annual budget across Meta, TikTok, Snapchat, Google, X & Programmatic
- Co-pioneered Offline Conversion Tracking: integrated POS/CRM data into Snapchat & TikTok — delivered 215x ROAS
- Scaled social: Snapchat 80K→600K (+650%), TikTok 70K→500K (+614%), WhatsApp Channel → 300K followers
- WhatsApp mass campaigns: 15M+ messages/month at 75% read rate — contributing to SAR 857M monthly revenue
- Generated 170K+ in-store visits/month via Google Maps at SAR 0.19 cost per direction
Senior Digital Marketing Specialist
Almajed for Oud · KSA & 8 International Markets
Sep 2023 – Jul 2024
- Ramadan campaign: SAR 14M across 8 markets — contributing to 8x ROAS and ~SAR 112M online revenue
- Summer 2024: SAR 3M campaign across Snap, TikTok, Meta, Google, X & YouTube
- Managed app acquisition & paid influencer campaigns — KSA, UAE, Kuwait, Bahrain & Oman
Regional Performance Marketing Specialist
Jeeny · Ride-Hailing App · KSA & Jordan
Jan 2023 – Nov 2023
- Delivered 40,600+ monthly app installs and 8,200+ first rides (actual passenger acquisitions) in KSA
- Ran dual strategies simultaneously: App Install (passengers) + Lead Gen (driver recruitment) — 28,700+ driver leads/month
- Built affiliate program (ArabyAds): 55,000+ new passengers acquired via Affiliate channel alone — separate from all paid media
Marketing & Communications Specialist
Jeeny
Feb 2020 – Dec 2022
- CRM campaigns via CleverTap & MoEngage: push notifications, SMS & in-app messaging at scale
- Designed 5-tier gamification loyalty campaigns driving ride frequency and reducing churn
- Managed referral programs, affiliate tracking & competitor analysis via Sprout Social
Freelance Digital Marketing Consultant
10 Sectors · 17+ Countries · SAR 571K+ Managed (2026)
2015 – Present
- Trusted by 10+ brands across FMCG, Healthcare, E-commerce, SaaS & F&B — full details on page 2
- Amin Quran App: 765K installs across 17 countries at SAR 0.22 CPI — pro-bono Ramadan campaign
