Performance Marketing Leader · KSA & MENA
KHALED
ALMARIE

I turn ad investments into measurable results — every budget tied to a real, trackable goal.
10 years. 10 industries. 17+ countries.

📱
+966 537 378 471
in
linkedin.com/in/khaledalmarie
✉
📍
Riyadh, Saudi Arabia

Every investment should deliver a measurable outcome — a lead, a visit, or a sale. That's been my standard for 10 years. The numbers speak for themselves: 215x ROAS, 10x CPL reduction, SAR 112M revenue during Ramadan season.

SAR 50M+
Total Budgets Managed
215x
Peak ROAS
10x
CPL Reduction
765K
App Installs · SAR 0.22
17+
Countries
What I Deliver
Your budget doesn't get wasted
Every SAR is directed at a real outcome — a lead, a visit, or a purchase. No guesswork, no vanity metrics.
Lower cost, more customers
From SAR 438 to SAR 43 per lead — while growing volume 17x at the same time.
Clear visibility on every decision
Your real data drives the campaign — not guesswork.
Core Skills
Performance Marketing Offline Conversions Media Planning Lead Generation App Growth Attribution Modeling CRM Automation Behavioral Retargeting Creative Evaluation GTM & Tracking E-commerce ROAS
Ad Platforms
  • Snapchat Ads
  • TikTok Ads
  • Meta (Facebook + Instagram)
  • Google AdsSearch · PMax · UAC · Display · Shopping · Demand Gen · YouTube
  • Apple Search Ads
  • X Ads
  • Microsoft Ads
  • Programmatic / Display
  • Criteo
Tools & Tech
AdjustGA4GTM JournifyMoEngageCleverTap HubSpotMake.comHotjar UnifonicPartoo
Industries
  • Retail & Hypermarkets
  • Healthcare & Dental
  • Mobility & Tech Apps
  • Fragrance
  • FMCG & Beverages
  • E-commerce
  • Real Estate
  • Food & Health
  • Academic Research
  • Applications
Certifications
Google Ads — Full CourseUdemy
Advanced Google AnalyticsGoogle
Apple Search AdsApple
App Install SpecialistX
Cross-Border AdvertisingX
Video Ads SpecialistX
Digital MarketingHubSpot
Email MarketingHubSpot
Keyword ResearchSemrush
Track Record — Results, Not Responsibilities
Digital Marketing Leader
almeswak Almeswak Medical Group · 66 Branches Nationwide
Aug 2025 – Present
  • Reduced CPL from SAR 438 to SAR 43 — a 10x reduction — while growing monthly leads from 1,354 to 24,102 (+1,680%)
  • Managing SAR 12.3M annual spend across Google Ads, TikTok, Snapchat, Meta & Microsoft Ads
  • Improved tracking quality via CAPI integration with Journify + UTM architecture — real-time lead-to-branch attribution
  • Connected CRM behavioral data to ad platforms — retargeting users based on their actual actions
Digital Marketing Supervisor
othaim Al Othaim Markets · Saudi Arabia's Leading Hypermarket
Aug 2024 – Aug 2025
  • Contributed to implementing offline conversion tracking — connecting POS purchase data to Snapchat & TikTok, enabling real digital-to-store ROI measurement for the first time → 215x ROAS
  • Managed SAR 6M annual budget; contributed to SAR 857M monthly in-store revenue · 170K+ store visits/month at SAR 0.19 per direction
  • Grew social: Snapchat 80K→600K · TikTok 70K→500K · WhatsApp 300K · 15M+ messages/month at 75% read rate
Senior Digital Marketing Specialist
almajed Almajed for Oud · KSA & 8 International Markets
Sep 2023 – Jul 2024
  • Contributed to managing the Ramadan campaign across 8 markets — strong seasonal performance with 8x ROAS and ~SAR 112M online revenue
  • Sales campaigns targeting branches and the online store across KSA, UAE, Kuwait, Bahrain & Oman
Regional Performance Marketing Specialist
jeeny Jeeny · Ride-Hailing App · KSA & Jordan
Jan 2023 – Nov 2023
  • Contributed to 40,600+ monthly installs · 8,200+ first rides · 28,700+ driver leads/month — two strategies running simultaneously
  • Contributed to building the → 55,000+ new passengers via
Marketing & Communications Specialist
jeeny Jeeny
Feb 2020 – Dec 2022
  • CRM lifecycle campaigns via CleverTap & MoEngage — push, SMS & in-app; connected behavioral data to retargeting strategies
  • 5-tier gamification loyalty program driving ride frequency and reducing churn
Freelance Performance Marketing Consultant
10 Sectors · 17+ Countries · SAR 571K+ Managed (2026)
2015 – Present
  • Worked with 10+ brands across FMCG, Healthcare, E-commerce, SaaS & F&B — full portfolio on Page 2
Khaled Almarie · Performance Marketing Leader · Riyadh, KSA
[email protected] · linkedin.com/in/khaledalmarie
KHALED ALMARIE
Proven Results · Case Studies · Client Portfolio
📱 +966 537 378 471
✉
in linkedin.com/in/khaledalmarie
5 Problems I Solved — The Full Story
almeswak
Almeswak Clinics

High CPL making campaigns unsustainable across 3 dental brands.

10x
CPL Reduction
SAR 43
Cost Per Lead
+1,680%
Lead Growth

How: Rebuilt targeting per brand and city. Improved tracking quality via CAPI with Journify + UTM architecture — real-time lead-to-branch attribution.

othaim
Al Othaim Markets

Ad spend with no clear link to actual in-store sales.

215x
ROAS Offline
170K+
Visits/Month
SAR 0.19
Per Direction

How: Connected POS purchase data to Snapchat & TikTok — first true digital-to-store ROI for the brand. Campaigns optimized for real purchases, not clicks.

almajed
Almajed for Oud

Managing a Ramadan campaign across 8 markets in high-competition season.

8x
ROAS
SAR 112M
Online Store Revenue
8
Markets

How: Market-specific creative & bidding per country, real-time budget allocation across Snap, TikTok, Meta, Google, X & YouTube — contributing to strong seasonal performance.

jeeny
Jeeny

Targeting two audiences simultaneously — riders and drivers.

40.6K
Installs/Mo
55K+
Affiliate Customers
28.7K
Driver Leads/Mo

How: Two strategies in parallel: App Install (riders) + Lead Gen (drivers). Contributed to building an affiliate program as an additional customer acquisition channel.

bloss
Bloss

Launch a gifting app and drive real revenue from paid media alone.

33K
Installs
SAR 2.34M
Revenue
SAR 181K
Spend

How: Full-funnel app acquisition across Meta, Snap, TikTok & Google — strong performance from the first campaign.

amin
Ameen App

Reaching meaningful installs across 17 countries with maximum spending efficiency.

765K
Installs
SAR 0.22
CPI
17
Countries

How: Audience segmentation by country & context across Apple Search Ads, Google Ads, Snapchat, TikTok & Meta — exceptional CPI across GCC, MENA & USA.

Freelance Portfolio — 2026 · SAR 571K+ Managed
zoi
ZOI Ice Tea
34M Impressions
7.2M Reach

Brand awareness campaign

diri
Diri
10.4x ROAS
SAR 720K Revenue
37K Conversions

Performance campaigns for a healthy food product

alrahden
Al Rahden
3.4x ROAS
SAR 170K Revenue

Driving sales via Snapchat & TikTok for home care products

rela
Rela
1,369 Leads
SAR 26 CPL

B2B lead generation for workforce housing

finesse
Finesse
15.4M Impressions
2.4M Reach

Product launch — converting awareness into orders

iresearch
iResearch
6 GCC Markets

Lead generation in the academic research sector

Brands & Clients — 14 Brands Across 10 Industries
othaim
Al Othaim
jeeny
Jeeny
almajed
Almajed for Oud
almeswak
Almeswak
royal
Royal Clinics
buraydah
Buraydah Dental
bloss
Bloss
zoi
ZOI Ice Tea
diri
Diri
alrahden
Al Rahden
rela
Rela
finesse
Finesse
iresearch
iResearch
amin
Ameen App
Ready for real results?

If you're looking for a partner who understands marketing deeply and translates it into numbers — let's talk.

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Khaled Almarie · Performance Marketing Leader · Riyadh,
Khaled Almarie · Performance Marketing Leader · Riyadh, KSA
· linkedin.com/in/khaledalmarie